A year of recovery was what we were all waiting for in 2022, even more so in the tourism sector. One of the sectors most impacted by the pandemic, that left a zero income for a long time that we no longer want to remember but cannot forget for the sake of our business.
A year that allowed tourism in general, to have again an overflowing illusion. An illusion for what comes after the uncertainty all of us, who depend on the visitation of tourists, to provide for our families suffer. And that sets very high goals for 2023 with the possibility of showing the world the ecotourism model that Costa Rica understands, respects, and develops as a country.
The business model that we recognize at Sensoria, and that we make our own with the intention that each one of our decisions respects the different social, economic, and environmental actors that surround us in the vicinity of the Rincón de la Vieja National Park. Maintaining the Rural ecotourism model that takes place in our most direct impact area.
That is why our commitment to the community goes hand in hand with our recovery as an organization, and extends, thanks to this growth, to nearby communities that share our ecotourism values. The union of Non-Governmental Organizations, private companies, and communities guarantee success in the development of welfare projects.
This is the case of the joint work between Proparques, the community around the Junquillal Wildlife Refuge, and 29 public and private companies. Together we managed to make the refuge a more accessible place for all, with the donation of an accessibility platform so that all can enjoy the thousands of sensations when entering the sea.
A small effort for our organization demonstrates that the linkage between sectors can give great results, with a very significant impact on the most vulnerable populations in society. What for any of us can be something simple, like enjoying the sea, for people with some physical disability, was something that until now was very complex in the Guanacaste area.
These types of actions, in the social axis, are essential for Sensoria. In the environmental axis we seek greater integration between different actors, which is why we are part of the III Meeting of Commissions of the Institutional Environmental Management Program in the Guanacaste Conservation Area.
Knowing that other actors in society seek sustainable development between their businesses, people, and the planet allows us as an organization to reinforce the business model that small, medium and large companies must follow to maintain wealth as we know it today.
Thanks to our commitment to sustainability, the World Tourism Organization chose Sensoria to be part of a series of interviews on its YouTube channel. Interviews that explore gender equity and equality in the tourism sector in Costa Rica. In the same way, all the companies that were part of the program have also participated in the preparation of a study that explores the main challenges for women, as well as the identification of good practices.
Tourism in Guanacaste is the support of thousands of families. Therefore, this type of space to share successful models at the level of recycling, conservation or education programs motivates us to continue on the right path and commits us to continue fighting for the banner of sustainability.